Blog
Notes from the project
What we’re building, what we’re learning, and what we’re changing our minds about. RSS feed.
- Everywhere and nowhere: what is documented about visibility before Brazil's run-off
Is one run-off candidate everywhere on social media and the other nowhere? What was measured, what Meta admitted, what Brazil's court and prosecutors did, and what is not documented.
- Before Brazil's run-off: what is documented about influence online
What Brazil's electoral court, its intelligence agency, election observers and fact-checkers have documented about online influence in the 2026 campaign, and what they have not.
- Our first quarterly report: what we got wrong, and what we can't measure yet
The first of the quarterly reports promised on How We Communicate: the corrections we made, the hooks we did not use, what we know about our readers (almost nothing yet, and why), and what comes next.
- What this is, and why we're building it in the open
The Attention Machine explains how attention-optimising platforms work, what they cost us, and what can be done. We're soft-launching soon and want your feedback first.