--- title: "Timeline" description: "One story on a single timeline: what the industry built, when each harm was first documented, and when the law finally responded. The lag between them is the argument." url: https://attentionmachine.org/en/timeline/ lang: en updated: 2026-10-25 license: "CC BY-NC-SA 4.0 (https://creativecommons.org/licenses/by-nc-sa/4.0/)" --- # The lag One story on a single timeline. What was **built**, when the **harm** was first documented, and when the **law** finally responded. Read top to bottom. Every entry links to the page on this site that carries its source. The timeline adds no new claims of its own — it is a map of the argument made everywhere else. ## How to read this page Read it top to bottom. The left track is what the industry built. The middle track is when each harm was first documented — in peer-reviewed research, official investigations, or court. The right track is when the law responded. Every entry links to the page on this site that carries its evidence. **The shape of the page is the argument:** the Laws column stays almost empty while the other two fill up. 1995 **Symptom:** Stormfront, the first major hate website, is set up — a decade before social media. [source →](https://attentionmachine.org/en/symptoms/xenophobia/) 1996 **The Machine:** DoubleClick begins tracking people across sites with cookies. [source →](https://attentionmachine.org/en/symptoms/consumerism/) **Law:** US Section 230 shields online services from liability for what users post. The one early law — and it protects the intermediary rather than giving the person harmed a remedy. [source →](https://attentionmachine.org/en/laws/section-230/) 1998 **The Machine:** Google is founded. [source →](https://attentionmachine.org/en/attention-machine/search/) **Symptom:** A retracted MMR–autism paper is published, seeding decades of anti-vaccine content. [source →](https://attentionmachine.org/en/symptoms/health-misinformation/) 2000 **The Machine:** Google AdWords launches: ads sold against the words people search for. [source →](https://attentionmachine.org/en/symptoms/consumerism/) 2002 **The Machine:** Google starts selling its search ads by auction, priced per click. [source →](https://attentionmachine.org/en/symptoms/consumerism/) 2004 **The Machine:** Facebook launches. [source →](https://attentionmachine.org/en/attention-machine/how-it-works/) **Symptom:** The OSCE documents online hate feeding real-world hate crime. [source →](https://attentionmachine.org/en/symptoms/xenophobia/) 2007 **The Machine:** The iPhone goes on sale — “the Internet in your pocket”, in Apple’s words; Facebook opens advertising. [source →](https://attentionmachine.org/en/symptoms/consumerism/) 2012 **The Machine:** Facebook buys Instagram, the photo-sharing app built for the phone. [source →](https://attentionmachine.org/en/symptoms/consumerism/) **Symptom:** A decline in adolescent mental health is later dated to around this year, mainly on US surveys; how widespread it was, and what caused it, are contested. [source →](https://attentionmachine.org/en/symptoms/mental-health/) 2013 **Symptom:** Researchers link girls’ Facebook photo activity to body-image concern; whether the feed causes it is still contested. [source →](https://attentionmachine.org/en/symptoms/body-image/) 2016 **Symptom:** Election interference at scale is documented. [source →](https://attentionmachine.org/en/symptoms/elections/) 2018 **The Machine:** Facebook re-weights the feed for “meaningful social interactions” — ranking for reactions and comments becomes the default. [source →](https://attentionmachine.org/en/attention-machine/how-it-works/) **Symptom:** Cambridge Analytica: it emerges that data from up to 87 million Facebook profiles, harvested without consent, went to the company for its US political work. [source →](https://attentionmachine.org/en/attention-machine/advertising/) **Symptom:** UN investigators link Facebook to violence against the Rohingya in Myanmar. [source →](https://attentionmachine.org/en/symptoms/xenophobia/) **Law:** GDPR becomes enforceable across the EU. [source →](https://attentionmachine.org/en/laws/gdpr/) ↑ first privacy law with penalties on the companies' own scale — 23 years after the first documented harm 2020 **Symptom:** Christchurch: New Zealand's Royal Commission documents the attacker's online activity. [source →](https://attentionmachine.org/en/symptoms/radicalisation/) **Symptom:** The COVID “infodemic”. [source →](https://attentionmachine.org/en/symptoms/health-misinformation/) **Symptom:** Reported losses to scams that start on social media begin an eight-fold climb (2020–2025). [source →](https://attentionmachine.org/en/symptoms/get-rich-quick/) 2021 **Symptom:** The Facebook Files: Frances Haugen discloses the company’s own research into the harm it had measured. [source →](https://attentionmachine.org/en/attention-machine/how-it-works/) 2022 **The Machine:** Generative AI (ChatGPT) is expected to make personalised manipulation cheap. [source →](https://attentionmachine.org/en/attention-machine/ai/) **Law:** The EU Digital Services Act is passed. [source →](https://attentionmachine.org/en/laws/dsa/) 2023 **Law:** The UK Online Safety Act becomes law, putting duties of care on the services themselves. [source →](https://attentionmachine.org/en/laws/online-safety-act/) 2024 **The Machine:** AI Overviews; the rise of zero-click search. [source →](https://attentionmachine.org/en/attention-machine/search/) **Symptom:** Police report “violence as a service” recruiting children online. [source →](https://attentionmachine.org/en/symptoms/recruited-to-harm/) **Law:** The DSA applies; Australia legislates a minimum age of 16 for social-media accounts. [source →](https://attentionmachine.org/en/laws/age-restrictions/) **Law:** The EU AI Act enters into force; its bans on manipulative and exploitative AI systems apply from February 2025. [source →](https://attentionmachine.org/en/laws/ai-act/) 2025 **Law:** The EU issues its first DSA fine (X, €120 million). [source →](https://attentionmachine.org/en/laws/dsa/) 2026 **Law:** A California bellwether verdict in the social-media harms litigation; Meta settles with 51 US attorneys general for up to $17.1 billion, with time limits for under-18s. [source →](https://attentionmachine.org/en/laws/courts/) ## Why the lag matters What the layout shows is a delay. The response track stays almost empty for two decades, and its single early entry — [Section 230](https://attentionmachine.org/en/laws/section-230/), in 1996 — shielded the intermediary rather than giving anyone harmed a remedy. Hate sites were documented in 1995; earlier laws touched the edges, but the first EU-wide rules with penalties large enough to matter — [the GDPR](https://attentionmachine.org/en/laws/gdpr/) for data in 2018, [the DSA](https://attentionmachine.org/en/laws/dsa/) for platform design in 2024 — came decades later. Election interference was documented in 2016; the rules written to address it, [the Digital Services Act](https://attentionmachine.org/en/laws/dsa/), applied in 2024. The gap is not the same as malice. It is what it looks like when technology moves at the speed of code and law moves at the speed of institutions. ## A note on how this page is built This is a narrative timeline — one form of what Segel and Heer[^src-segel-2010] call narrative visualization — a format one 2026 study[^src-mendez-2026] (a CHI conference paper on scrolling privacy policies) found keeps comprehension intact while making a dense subject easier to follow. The three tracks run side by side, in parallel lanes; each track is marked by shape _and_ colour so it works without colour, and the content is plain HTML that reads on a slow connection and with JavaScript switched off. The design choices follow established accessibility guidance[^src-w3c-2018]. ## Sources [^src-segel-2010]: Segel, E. & Heer, J. (2010), [_Narrative Visualization: Telling Stories with Data_](https://idl.cs.washington.edu/files/2010-Narrative-InfoVis.pdf), IEEE Transactions on Visualization and Computer Graphics — narrative visualization and its genres. [^src-mendez-2026]: Méndez, G.G. & Such, J. (2026), [_Scrollytelling as an Alternative Format for Privacy Policies_](https://arxiv.org/abs/2603.04367), Proceedings of CHI '26, ACM, doi:10.1145/3772318.3790704 (open version on arXiv) — evidence that the format preserves comprehension while improving experience. [^src-w3c-2018]: W3C (2018), [_WCAG 2.1: Animation from Interactions_](https://www.w3.org/WAI/WCAG21/Understanding/animation-from-interactions.html) — the basis for honouring reduced motion. [Laws & Regulation →](https://attentionmachine.org/en/laws/)\ [Symptoms →](https://attentionmachine.org/en/symptoms/)\ [The Attention Machine →](https://attentionmachine.org/en/attention-machine/) --- Some content on this site was created with the assistance of AI tools and may contain errors. [How we use AI →](https://attentionmachine.org/en/about/how-we-use-ai/)